ABOUT US

About Orbi Fresh

More than 200 nationalities. One platform.

Verse producten in een supermarkt

Our Mission

Orbi Fresh gives international supermarkets and speciality stores in local communities greater visibility, while helping their owners reach more people. Through clear store information, product guides, recipes and stories, we improve the shopping experience and make unfamiliar stores feel easier to visit.

Our Vision

We see neighbourhoods where international stores feel familiar and food cultures bring people closer together. Places where everyone feels curious enough to step inside, local businesses have room to grow and new flavours become part of everyday life.

Orbi Fresh in numbers

200+
Nationalities
500+
Recipes
100+
Ethnic Supermarkets
1000+
Products

Our values

The principles that guide everything we do.

Authenticity

Every store, product and recipe has a story of its own. We share these stories with respect for their origins, traditions and meaning. This helps people do more than find new flavours. It gives them the context to understand and appreciate them.

Inclusivity

Orbi Fresh is for anyone searching for familiar products or curious about another cuisine. We bring stores, business owners and food cultures together in one place, helping more people feel welcome to explore new flavours and visit local shops.

Sustainability

Local stores play an important role in their neighbourhoods. By giving these businesses greater visibility, we encourage people to shop closer to home and make more conscious choices. We also share practical knowledge about seasonal produce, food waste and using ingredients well.

Innovation

Technology should make finding stores and products easier. We are building Orbi Fresh around clear information, useful search tools and personal inspiration. This helps visitors find what suits them while giving local business owners new ways to present what they offer.

Collaboration

Orbi Fresh grows by bringing people’s knowledge and experience together. We listen to visitors, work with local business owners and make space for stories from different communities. Together, we are building a platform that remains familiar, useful and valuable.

Food is emotion. It instantly brings you closer to the culture of a country.

— Nobu Matsuhisa

The story behind Orbi Fresh

A personal experience that grew into a platform bringing local stores and people closer together.

Kawa Karim

Founder of Orbi Fresh

“I grew up surrounded by the aromas, flavours and shops of many different cultures. Through Orbi Fresh, I want to make these stores easier to approach and give the people behind them the visibility they deserve.”

Our story

Many international supermarkets and speciality stores are just around the corner, yet they often go unnoticed by people who do not already know them. Kawa Karim saw how difficult it could be to find these stores, understand what they offer and learn about the cultures behind them. Their owners deserve greater visibility too. Orbi Fresh grew from that idea: one place bringing together stores, ingredients, recipes and stories. It helps people feel more comfortable visiting somewhere new while helping local businesses reach a wider audience.

Get in touch

Questions, feedback, or collaboration? We would love to hear from you.

Join our community

Connect with thousands of food and culture lovers across the Netherlands.

Subscribe